Understanding Social Semiotics
Social Semiotics is a term that was coined by linguistics and semiotic as Michael Halliday, Gunther Kress, and Theo Van Leeuwen. It is the field that studies how people use signs and symbols to communicate in social contexts, and create deeper meanings. This methodology was developed by various different linguistics and semiotic and, but primarily Michael Halliday, Gunther Kress, and Theo Van Leeuwen. Social Semiotics is an important methodology as it helps use understand how to communicate with one another beyond just words. Social Semiotics considers verbal communication, along side visual and cultural context to expand upon and understand the meaning of certain social situations. An approach that looks at the bigger picture is crucial for communicating through various fields such as media, education, and communication. Understanding how messages are conveyed, and received through visual and verbal que’s leads to more effective communication. The Social Semiotics Methodoloy mai...
